Industry Open Rate Benchmarker
Enter your open rate and industry to see how your cold email performance compares to benchmarks from 5M+ emails.
Your Benchmark Comparison
Your percentile
50th
Verdict
On Target
Recommendations
Full Industry Benchmarks (2026)
| Industry | Avg. Open Rate | Top 10% | Bottom 25% |
|---|---|---|---|
| B2B SaaS | 46% | 63% | 28% |
| Recruiting / Staffing | 52% | 68% | 35% |
| Marketing Agency | 41% | 58% | 24% |
| Financial Services | 38% | 54% | 22% |
| IT Services / MSP | 44% | 60% | 27% |
| Real Estate (Commercial) | 40% | 56% | 24% |
| E-commerce / D2C | 36% | 51% | 20% |
| Consulting | 45% | 62% | 28% |
| Healthcare / Medtech | 39% | 55% | 23% |
| Manufacturing / Industrial | 37% | 52% | 21% |
Want to beat these benchmarks?
Sales.co uses AI to optimize your subject lines, sending times, and deliverability to push your open rates above industry averages.
Boost open rates with Sales.co →How This Benchmarker Works
This tool compares your cold email open rate against industry-specific benchmarks derived from aggregate data across 5M+ cold emails sent in 2025–2026. Benchmarks are segmented by industry and target company size because these factors significantly affect expected performance.
Enterprise targets typically have stricter email filtering (Microsoft Defender, Proofpoint, Mimecast), which reduces open rates by 8–15% compared to SMB targets. Similarly, industries with historically high spam volumes (financial services, e-commerce) face tighter filtering from email providers, resulting in lower baseline open rates.