About This Site
What Is a Good Cold Email Open Rate? is a free resource built to give professionals a straight, data-backed answer to the question: "What Is a Good Cold Email Open Rate??"
The answer — 40–60%, with 44% as the industry average — comes from real-world data and industry research. This site breaks down the nuances so you can make informed decisions for your specific situation.
This site is maintained by the team at Sales.co, an AI-first cold email platform that has helped 271+ sales teams scale their outbound operations. We built this resource because we believe data-driven answers should be freely accessible.
Why Trust This Data?
The benchmarks and recommendations on this site come from aggregate, anonymized data across the Sales.co platform and third-party industry research. We verify our recommendations against real performance data before publishing.
Contact
Questions or suggestions? Reach us at ryan@sales.co.